Monolabel stores and shop-in-shop concept
Making fashion and collections come alive and making buying an experience are the central ideas of the new store design. Atmosphere and ambience must meet the needs of today’s women, reflect the brand essence of Marc Aurel and highlight the brand statement.
A new design has been created which excels through rationality but incorporates individual elements that radiate additional “warmth”. The combination of warm wood in 3D optics, metal and white furniture fit together well but never lose sight of the essential - fashion.
Our long-term strategy is to develop VIP partnerships with retailers. As brand en route to the Contemporary Segment, these are partners who dedicate themselves especially to the Marc Aurel brand with passion and enthusiasm. Commitment to Marc Aurel is indispensable if we wish to be successful with our partners.
Everything is conceivable: ranging from monolabel store through shop-in-shop systems to individual design with retail-specific furniture. The visual effect of the brand is the focus.